Route-specific marketing: an online community-based approach

I am proud to share Trillium’s work in an innovative route-specific marketing initiative for the Champaign-Urbana Mass Transit District (CUMTD) launched in October.

CUMTD increased service frequency on one of their core routes, the Green Route.  To get the word out, they engaged business and community partners who distributed information about how easy it is to ride the Green Route to their customers and employees.

As part of the bargain, “Go Green Every 15” partners were featured on the campaign’s website, www.green15.org. Below, a screenshot showing the route map superimposed with partner locations.

The campaign appears to have contributed to the success of the service expansion, with CUMTD reporting strong ridership increases on the Green Route.